Motto is a publisher with a positive charge. It releases high-quality, often humorous, fiction and novels by prominent Czech authoresses (Halina Pawlowská, Ivanka Devátá , Irena Obermannová, Barbara Nesvadbová), along with discovering fresh female talent (Eva Rýznerová, Michaela Klevisová). It also introduces new genres to the market, such as culinary novels that combine recipes with love stories: You Were Saying, Ti Amo and Lunch in Paris.

Another crucial component of Motto’s catalog is Nordic, English and American detective fiction. Works on popular psychology also appeal to an audience of both genders.